WIne Stories

Snoop Dogg Wine – Toasting to a Legend

Snoop Dogg is a name that has been synonymous with hip-hop and pop culture for decades, but in recent years he has expanded his repertoire to include wine. Yes, that’s right, the same Snoop Dogg who brought us classic hits like “Gin and Juice” and “Drop It Like It’s Hot” now has his own wine brand. Snoop Dogg Wine has been making waves in the wine industry since its launch, and it’s worth taking a closer look at what makes it so special.

Snoop Dogg Rosè Wine
Snoop Dogg Rosè Wine

In this article, we’ll dive into the history of Snoop Dogg Wine, explore its various varieties, and examine its popularity among consumers and critics alike. Whether you’re a die-hard Snoop Dogg fan or a wine connoisseur looking for something new to try, there’s something here for everyone. So let’s raise a glass to Snoop Dogg Wine and see what all the fuss is about.

History of Snoop Dogg Wine

Snoop Dogg’s journey into the wine industry began in 2015 when he first partnered with Australian wine producer 19 Crimes wine. Together, they created a limited-edition red blend called “Snoop Cali Red,” which was a huge success. This partnership paved the way for Snoop Dogg to launch his own wine brand, aptly named “Snoop Dogg Wine.”

In launching his own brand, Snoop Dogg was inspired by his love for wine and his desire to share that passion with his fans. He also saw an opportunity to bring his own unique style and flavor to the wine world, creating a product that was as much a reflection of his personality as it was a great-tasting wine.

Since the launch of Snoop Dogg Wine, the rapper has continued to collaborate with other industry figures and wineries. For example, he has worked with the Italian winery Casa Vinicola Zonin to produce a Prosecco called “Snoop Prosecco,” which was launched in 2020. He has also teamed up with other artists, such as Martha Stewart, to create unique wine experiences and products.

Snoop Dogg’s foray into the wine industry is a testament to his entrepreneurial spirit and his willingness to explore new opportunities. Through his collaborations and partnerships, he has been able to bring his own unique flavor to the world of wine, and his brand continues to be a popular choice among wine enthusiasts and casual drinkers alike.

Snoop Dogg Wine Offerings

Here are the different types of wine that Snoop Dogg offers, along with their tasting notes, ideal pairing suggestions, and approximate prices (based on US market as of September 2021):

19 Crimes Cali Red Snoop Dogg

Snoop Dogg Cali Red
Cali Red Snoop Dogg
  • Tasting notes: This red wine is a blend of Syrah, Zinfandel, and Merlot grapes, with flavors of dark fruit, vanilla, and oak.
  • Ideal pairing: This wine pairs well with bold flavors, such as grilled meats or savory pasta dishes.
  • Price: around $13-$17 per bottle

19 Crimes Snoop Cali Rosé

Snoop Cali Rosé
Snoop Cali Rosé
  • Tasting notes: This rosé is a blend of Grenache and Zinfandel grapes, with flavors of strawberry, raspberry, and watermelon.
  • Ideal pairing: This wine pairs well with light, fresh flavors, such as seafood or summer salads.
  • Price: around $13-$17 per bottle

19 Crimes Snoop Dogg Cali Gold

Snoop Dogg Cali Gold
Snoop Dogg Cali Gold
  • Tasting notes: This chardonnay is aged in oak barrels, with flavors of caramel, vanilla, and apple.
  • Ideal pairing: This wine pairs well with rich, buttery dishes, such as lobster or creamy pasta.
  • Price: around $13-$17 per bottle

19 Crimes Snoop Dogg Cali Sauvignon Blanc White Wine

Snoop Dogg Cali Sauvignon Blanc
  • Tasting notes: This sauvignon blanc is crisp and refreshing, with flavors of grapefruit, lime, and grass.
  • Ideal pairing: This wine pairs well with lighter dishes, such as salads or grilled vegetables.
  • Price: around $13-$17 per bottle

Popularity of Snoop Dogg Wine

Snoop Dogg Wine has quickly gained popularity since its launch, with many wine enthusiasts and casual drinkers alike showing enthusiasm for the brand. Here are some of the ways in which Snoop Dogg Wine has been received by consumers and critics:

Consumer and critic reception

  • Snoop Dogg Wine has generally received positive reviews from both consumers and critics. Wine Enthusiast, for example, gave Snoop Dogg’s signature wine, Snoop Cali Red, a score of 90 points and called it a “great value.”
  • Consumers have also shown enthusiasm for the brand, with many taking to social media to share their love for Snoop Dogg Wine.

Awards and accolades

  • Snoop Dogg Wine has received several awards and accolades since its launch. For example, Snoop Cali Red won a Gold Medal at the 2020 Sommelier Challenge International Wine & Spirits Competition.
  • The brand has also been recognized for its innovative marketing strategies, with Snoop Dogg Wine winning a Gold Stevie Award for “Marketing Campaign of the Year” in 2021.

Popularity metrics

  • While exact sales figures are not publicly available, Snoop Dogg Wine has reported strong sales and distribution in several markets, including the United States and Australia.
  • The brand’s social media presence is also notable, with over 100,000 followers on Instagram and a consistent stream of user-generated content featuring Snoop Dogg Wine.


For readers who are interested in trying Snoop Dogg wine for themselves, here are a few final thoughts and recommendations:

  1. Experiment with different varieties: Snoop Dogg Wine offers a range of wine styles, from bold reds to refreshing whites and rosés. Don’t be afraid to try something new and discover your favorite!
  2. Consider food pairings: Wine is often best enjoyed with food, and Snoop Dogg Wine offers a variety of ideal pairing suggestions. Experiment with different dishes to find the perfect match for your favorite variety.
  3. Check for availability: Snoop Dogg Wine is widely available in many markets, but may not be available in all areas. Check with your local wine store or online retailers to see if Snoop Dogg Wine is available near you.
  4. Enjoy responsibly: As with all alcoholic beverages, it’s important to enjoy Snoop Dogg Wine responsibly. Always drink in moderation and never drink and drive.

Overall, Snoop Dogg Wine offers a unique and flavorful take on classic wine varieties. With its combination of quality grapes and Snoop Dogg’s signature style, it’s definitely worth trying for any wine lover. So grab a bottle, invite some friends over, and enjoy a glass (or two) of Snoop Dogg Wine!